The Villas at Disney’s Aulani Resort in Hawaii are multi-room accommodations that cater to families and larger groups. Our task was to create a campaign that hit:
1) all the bajillion features. ALL. OF. THEM.
2) RESORT. RESORT. RESORT.
3) targets multi-gen families.
All without sounding like a brochure.
What resulted is a “day in the life” of a family enjoying the comforts of the Villas told through a series of cute stories that work across TV, social and web.
