With the release of two new models, The Corolla iM & the Yaris iA, we were tasked to create videos that would showcase the cars' various features.
Both cars are targeted towards a younger audience and so with that in mind, we created a "Choose Your Own Adventure" style series on YouTube for each car to make the process more interactive and customized. Users could pick a different "Power Up" (Yaris iA) or "Style Story" (Corolla iM) to get a customized set of features.
We also created a set of videos specific to Toyota.com that spoke more directly to the car's features. Here are just a few examples.
